From Amelia Roberts > London based graphic designer.

The Virtual Water project > www.traumkrieger.de
300g of beef = 4500 litres of water…

Water is probably one of the most precious resources and vital for everyone’s everyday life. In spite of this obvious fact, people use large amounts of water: drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, etc.

One of the most important research papers in this field is Chapagain, A.K. and Hoekstra, A.Y. (2004), »Water footprints of nations«, Value of Water Research Report Series No. 16, UNESCO-IHE, Delft, the Netherlands.
Designer Timm Kekeritz created a poster, visualizing parts of their research data, to make the issue of virtual water and the water footprint perceptible.

The water footprint of a person, company or nation is defined as the total volume of freshwater that is used to produce the commodities, goods and services consumed by the person, company or nation.
The idea of the water footprint is quite similar to the ecological footprint, but focussing on the use of water.

www.traumkrieger.de/virtualwater/

Fun Tool : The Web Trend Map community curates meaningful link trends by choosing sources they trust.

WTM = HIGH-QUALITY CURATION + AGGREGATION
In other words, the data rising to the top is always high quality.

Parce que j’ai toujours aimé le skateboard, j’ai trouvé pertinent de faire partager une initiative menée par le magazine Transworld Skateboarding, LA bible de la planche à roulette (et du nombre de page dédiées aux publicités), le Skate and Create. Le principe est simple 1 warehouse, 4 teams, 1 set of obstacles, 9 days per team….à l’initiative de chacune des marques formant les 4 équipes de développer leur propre environnement et de mettre en scène leur team dans l’espace créé.

DVS, DC, OSIRIS, CIRCA j’en passe et des meilleurs. Un échantillon qui nous rappelle que la frontière entre jeux video et vrai vie n’est pas si grande que ça…

J’ai trouvé l’exercice extrêmement intéressant et révélateur de comportements de consommation parfois sous-estimés…La prépondérance de l’Iphone est pleine de sens. Trouvé sur le (très bon) site australien truly deeply//madly.

Quite a few impressive series from Chicago based photographer Dave Jordano > Prairieland, Articles of Faith, Duck Blinds

Over 70 000 people lost their job in advertising industry during the (not so far/never ending) recession, Limonade depicts their story and how these professionals decided to start a new life. The best effects of this recession are revealed : you finally have time to think….

This 20 minutes video will not only present you the ultimate breakbeat history but also reveal to you the bad of marketing…How a 6 seconds drum from G.C. Coleman (drummer of The Winstons) became a basis for hip hop, jungle or drum and bass ? How advertising agencies use it as a “cool hymnal” ? Enjoy Amen break history.