From spy :
Some public actions lacking a clear commercial purpose may be percieved by the public in different ways. Some feel a romantic quality in the lack of self-interest. Others critizise them as something invasive, a viewpoint that incites a second thought about the flood of commercial images that shapes our landscape
SOUNDWALK a été crée en 1998 par l’artiste Stephan Crasneanscki et l’entrepreneur Alex Kummerman. On leur doit notamment l’audio tour de la magnifique installation mobile SOUNDSCAPE réalisée l’année dernière pour CHANEL et qui devait présenter des dizaines d’oeuvres d’artistes contemporains à travers les grandes métropoles de la mode (opération arrêtée en cours de route pour cause de crise économique mondiale). Le travail de Sounwalk c’est de produire de nouvelles plates-formes d’expression pour les marques et notamment de se concentrer sur le son. Une de leur dernière création SOUNDWALK réalisé pour Philippe Starck (ah ouais), offre 24h non stop de musique. À tester ici en live et ici pour votre meilleur ami avec un pomme sur le dos.
After a successful viral campaign in DC, Greenpeace has brought Mark Jenkins’ Polar Bears to Rome to help sway some support for actions against Global Warming at the upcoming G-8 summit. Sitting in heavily-touristed areas, the homeless bears displayed signs encouraging the G-8 leaders to act against global warming. One sign read, “My home has melted” and “I’m a climate refugee.”
WORK: PUBLICIS
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